The levers that
can drive change

Levers for change

In evaluating the potential for New York to become a circular city, the members of the initiative chose to focus on the levers of change. Specifically, we wanted to identify actions that the city, its businesses and financial institutions could take that would generate positive impacts, individually and collaboratively, across a range of sectors.

Through a brainstorming exercise we identified more than 50 potential levers that were then put to a vote for further analysis.

This process resulted in the following 10 levers being selected. In researching these levers, it became apparent that each brings different benefits to the city. Some have a great potential to create jobs, others to deliver wider economic or environmental benefits. Finally, some act as “enablers” in that they don’t deliver direct benefits but instead contribute to the success of others.

The 10 levers

Markets
Build on, develop and promote existing materials marketplaces around the city.
Procurement
Develop procurement guidelines and set a target for circular public procurement.
Extended producer responsibility (EPR)
Ensure manufacturers take financial or physical responsibility for the treatment or disposal of post-consumer products.
Jobs
Develop a jobs plan to identify, facilitate and promote circular jobs around the city and boost net employment.
Planning
Incorporate circular economy principles into zoning and land development policy.
Finance (enabling)
Develop mechanisms and policy incentives to support the financing of circular
economy (CE) technologies, projects and start-ups.
Policy (enabling)
Develop policy to incentivize good (e.g. reduced sales tax, circular goods marketplaces) and disincentivize bad (e.g. “pay-as-you-throw”) practices.
Innovation (enabling)
Promote circular innovation in product design, production processes and
business models and through bespoke projects and ideation programs.
Communication (enabling)
Develop campaigns to communicate the benefits of circularity to residents
and businesses and highlight the good work already being done.
Education (enabling)
Integrate circular thinking into the curriculum for vocational training and at
universities and business schools.
Markets
Build on, develop and promote existing materials marketplaces around the city.
Procurement
Develop procurement guidelines and set a target for circular public procurement
Extended producer responsibility (EPR)
Ensure manufacturers take financial or physical responsibility for the treatment or disposal of post-consumer products.
Jobs
Develop a jobs plan to identify, facilitate and promote circular jobs around the city.
Planning
Incorporate circular economy principles in zoning and land development policy.
Finance (enabling)
Develop mechanisms and policy incentives to support the financing of circular economy (CE) technologies, projects and start-ups
Policy (enabling)
Develop policy to incentivize good (e.g. reduced sales tax, circular goods marketplaces) and disincentivize bad (e.g. ‘pay-as-you-throw’) practices.
Innovation (enabling)
Promote circular innovation in product design, production processes and business models and through bespoke projects and ideation programs.
Communication (enabling)
Develop campaigns to communicate the benefits of circularity to citizens and businesses and highlight the good work already being done.
Education (enabling)
Integrate circular thinking into the curriculum for vocational training and at universities and business schools