Complex challenges
Circular solutions

Vision for New York City 2030: The world’s foremost circular city

We live in extraordinary times. We are in the midst of a global pandemic that has had a devastating effect on our lives, health and livelihoods and changed the way we live, work and play. We are finally seeing serious attempts to address centuries of social inequality and racial injustice. And we are grappling with an environmental crisis that is threatening our way of life and the natural world.

The New York Circular City Initiative seeks to offer a positive vision of the future, one that can help answer some of the questions raised by the extraordinary times we live in.

The global economy has operated as a linear system for centuries. We extract raw materials and use them to produce goods that are thrown away at the end of their useful life.

In a time of plentiful resources and relatively few people, this system worked well.But now the global population has passed 7.5bn, a new model is required – one that makes better use of our dwindling reserves and helps society respond to the challenges of climate change.

In the 1970s, “circular” thinking began to develop as an alternative to linear structures. Circularity reimagines the global economy as one in which obsolescence is designed out of goods, the producer/consumer relationship is replaced by one of service provision and use – and no waste is dumped in the ground.

The New York Circular City Initiative, convened by Freshfields, applies circular thinking to one of the great cities of the world. Its vision is to create the first truly circular urban economy, one that would drive job creation and growth and elevate New York City as a global beacon for sustainability.

Cities are the perfect incubator for circularity because of the rapid rise of urban populations. They consume 78 percent of the world’s energy and produce 60 percent of its emissions. If sustainable cities can emerge, they would have a disproportionate impact on humanity’s environmental footprint.

Our research considered more than 50 potential levers that could create circularity in New York. Each was assessed for its impact on jobs, economic growth and the environment.

Through this work we have developed an approach that could create over 11,000 new jobs across the income spectrum, deliver over $11bn in economic benefits and reduce waste
to zero.

Circularity – and the economic recovery – requires multi-sector collaboration, which is why the New York Circular City Initiative is such a powerful vehicle for change. It brings together representatives from city government, business and civil society to form a group with unique influence on the future direction of New York. Its members can be found on page 2, and we would like to extend our heartfelt thanks to each of them. From Mayor de Blasio’s Office of Climate Policy to the New York City Economic Development Corporation, the Ellen MacArthur Foundation, Circle Economy, Freshfields Bruckhaus Deringer and the many businesses involved in the initiative, the circularity model set out in this report is supported by those with the power to make it a reality.

This is the first step on a journey that we believe will lead to a circular New York City. We are delighted that the Economic Development Corporation will host the New York Circular City Initiative and take this important work forward.

The vision of the
circular city initiative

Imagine a New York City where no waste is sent to landfill, environmental pollution is minimized, and thousands of good jobs for people of all social and economic backgrounds are created through the intelligent use of products and raw materials. In other words a city that is thriving, green and just. This is the vision of the New York Circular City Initiative, which can be achieved through creative collaboration between city agencies, businesses and the public sector.

The initiative, convened by international law firm Freshfields, seeks to identify the most effective levers to help the City of New York make the transition toward the circular economy. The members of the initiative each brings a unique combination of expertise and influence that will be critical to delivering a circular New York City.

Our research approach (see page 15) analyzed 10 levers for change that can help the city, its businesses and financial institutions make the transition toward the circular economy.

In conducting our research we have uncovered a range of potential approaches that can deliver jobs and economic opportunities, and address critical environmental challenges. These are explained in detail in the report, but the table below highlights the potential offered by each of these levers.

LEVER

JOB
CREATION

ECONOMIC
BENEFITS

ENVIRONMENTAL
BENEFITS

Circular Marketplaces

Circular Procurement

Extended Producer
Responsibility

Jobs Plan

Planning

ENABLING
LEVERS

Finance

Policy

Innovation

Communication

Education

KEY:

= high impact

= medium impact

= limited impact

Recommendations

Realizing the vision of a circular New York City requires concerted effort and collaboration, and the leadership of policymakers, businesses and financial institutions. The recommendations outlined below provide some guidance on how this can be achieved. Each of these recommendations mutually supports the others in achieving a circular New York City.

HOW CIRCULARITY CAN BE ACHIEVED

For
the city
Develop and implement circular procurement guidelines
Ensure planning processes and applications integrate circular principles for industrial, commercial and residential developments
Develop a city-wide communications campaign to inform, inspire and engage residents and businesses about the benefits of the circular economy in NYC
Identify areas where extended producer responsibility can reduce waste streams while providing economic opportunities
For
businesses
Develop and implement circular procurement guidelines
Identify and commercialize “product-as-service” opportunities
Develop and purchase from materials marketplaces
Equip current workforce with skills needed to better prepare for the circular economy
For financial institutions
Mobilize capital toward circular economy investments
Recognize resilience to resource scarcity and climate change as factors in assessing value and risk of financing and investment
Develop financial products that are appropriate for non-traditional circular behaviors and business models
For
ALL
Identify opportunities to collaborate through multi-stakeholder partnerships geared toward achieving the circular economy in NYC
For the city
Develop and implement circular procurement guidelines
Ensure planning processes and applications integrate circular principles for industrial, commercial and residential development
Develop city-wide communications campaign to inform, inspire and engage citizens and businesses about the benefits of the circular economy in NYC
Identify areas where extended producer responsibility can reduce waste streams while providing economic opportunities
For businesses
Develop and implement circular procurement guidelines
Identify and commercialize ‘product-as-a-service’ opportunities
Develop and purchase from materials marketplaces
Upskill current workforce with skills needed to better prepare for the circular economy
For financial institutions
Mobilize capital towards circular economy investments
Recognize resilience to resource scarcity and climate change as factors
in assessing value and risk of investments and acquisitions
Develop financial products that reward non-traditional circular behaviors and business models
For ALL
Identify focused areas to collaborate through multi-stakeholder partnerships geared towards achieving the Circular Economy in NYC
We would also like to invite all candidates in the 2021 mayoral election to support our vision for a circular New York City.

Circularity
and the city

The biggest sustainability challenges to urban areas can be split into three groups, all of which can be alleviated by circular thinking.

Download circularity and the city explainer infographic

Proud to be
supported by

Participants

Lead author:

Oliver Dudok van Heel Freshfields Bruckhaus Deringer

Co-authors of job creation benefits section:

Joke Dufourmont, Circle Economy

|

Joyce Jauer / Bertrand Teirlinck,

NYC Economic Development Corporation

Project convening, coordination, research and writing

Freshfields Bruckhaus Deringer US LLP

Jon Bowd

Nicola Brady

Edward Braham

Nathan Crosby

Oliver Dudok van Heel

Hannah Fraser Howes

Fiona Gifford

Theresa Gigov

Sephora Ochou

Alanay Sir

Alex Tzimas

Timothy Wilkins

Participant contributions:

Tom Kennedy

ARUP

Shubha Chandra

BSR

Faith LeGendre

Cisco Systems

Kate Daly

Closed Loop Partners

Tone Søndergaard

Danish Cleantech Hub

Ashima Sukhdev / Michelle Tulac

Ellen MacArthur Foundation

Kevin Smith

Goldman Sachs

Abigail Kammerzell

H&M

Andrew Greenspan

HSBC

Randy Plemel

IDEO

Daniel Shurey

ING

Lindsay Clinton

NYC Economic Development Corporation

Lara Croushore

NYC Mayor’s Office of Climate Policy

Marianna Koval

Center for Sustainable Business at NYU Stern

Stephanie Benedetto

Queen of Raw

Rachel Kipar / Stephanie Kersten-Johnston

The Recycling Partnership

Tom Outerbridge

SIMS Group

Brian Matuszewski

TerraCycle

Viviana Alvarez Sanchez

Unilever

This publication (including any charts and attachments) has been prepared for information purposes only. The reader should conduct their own investigation and analyses of the information contained in this publication. The contributors to this publication make no representation or warranties whatsoever with respect to the quality, content, accuracy or completeness of the information herein or on omissions there from. The contributors further do not accept any liability if this publication is used for an alternative purpose from which it is intended, nor to any third party in respect of this publication.